NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING
NEVER  STOP  THINKING NEVER STOP THINKING

上瘾新式茶饮

品牌全案策略与设计

喝上瘾,才过瘾

「上瘾茶」是广州城投旗下餐饮版块打造的新式茶饮品牌。

我们定义年轻活力、新颖、前卫的品牌个性,以【茶】字为创意元素,less is more为设计理念,结合线/面的结构形式,将符号进行年轻态的创意演变,不断打破现有的传统茶符号认知,建立新认知。 使品牌视觉更具简约、质感以及高传播性。